![]() “To think that a decade later I would be partnering with those folks to build a whole network of audio content almost feels poetic and fated. “The first podcast I ever listened to was Stuff You Should Know,” he said. When asked about the reason for partnering with HowStuffWorks’ decade-old podcasting operations, Mahnke again evoked a sense of history. “History is a well that’s big and deep and very, very dark, and I plan to have a lot of fun pulling up new and amazing stories to share with the world.” “One of the things I’ve learned over the years about my Lore listeners is just how passionate they are about learning new, obscure, or bizarre stories and lessons about the world we live in,” Mahnke wrote when asked about how he’s approaching the new shows. No specific details yet on what these new podcasts will actually sound like, but from the looks of it, they will likely build on the model that’s worked well for Mahnke so far: mining the past for creepy stories and delivering them with precision. ![]() ![]() HowStuffWorks also noted that it is building a new team of producers that will be dedicated to the imprint. These new podcasts will operate separately from Lore, which Mahnke will continue to produce. “So we wanted to set up an imprint-type structure for him, where we could support him with development, production, marketing, and sales resources, to create new co-branded shows across the next several years.”īranded as “From HowStuffWorks and Aaron Mahnke,” the imprint will debut at least two new shows in the second half of 2018, with at least another two more projects scheduled to roll out next year. “We’ve admired Aaron as one of the edgiest, most innovative creators out there for a while now,” said Conal Byrne, president of HowStuffWorks, tells Vulture. This morning, Mahnke announced that he signed an exclusive overall deal with the Atlanta podcast giant HowStuffWorks - which is currently wrapping up Atlanta Monster, its true-crime collaboration with Up and Vanished’s Tenderfoot - to develop a slate of new programming for the network. Photo: Todd Williamson/Getty Images for AmazonĪaron Mahnke, the mind behind the wildly popular creepy podcast Lore, is going to make a whole lot more audio shows. ![]()
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